How to develop your new company website and online presence
Next up in our current series: a more detailed post about how to set up your new company website, social media accounts, and more – in short, how to build your initial web presence. In this post, we’ll provide some clear and simple steps you can take to get a solid foundation online.
If you’re reading this post, we’ll assume you agree that it’s important for a new business to have a professional website. Beyond that, we suggest building out your profile on the two most popular social media sites, Facebook and Twitter. And finally, we’ve provided some suggestions for those of you who want to take it one step further.
1. New Company Website
We started HubRunner to serve the demand for affordable, high-quality websites. We thought it was particularly important to eliminate the upfront cost that businesses used to face in order to get a really great, custom site – and our customers give us great feedback in that regard: no upfront cost helps them avoid spending thousands of dollars on their website right as they’re starting – instead, they can apply those funds to other critical startup issues.
But, let’s face it – not everyone is a good fit for HubRunner. Sometimes a business or organization needs really complex functionality on their website (perhaps they need to develop a custom algorithm for processing data, or maybe they need thousands of web pages on their website). If this is the case with your business, give us a call and we’ll be happy to recommend a custom development shop to handle your needs.
2. Basic Social Media: Facebook & Twitter
Once you’ve got a good website set up and live on the internet, you should set up your company’s Facebook and Twitter pages. Facebook provides some really great information about best practices for setting up your profile – see this section of their website. Twitter also provides great guidelines.
Once these profiles are set up, you should stick to a promotion schedule for these pages. Schedule twenty minutes for Facebook and twenty minutes for Twitter each week. Your goals with each should be to distribute original, thoughtful content and to add more connections (friends and followers).
3. Extra Credit: Local Listings & Review Sites
Make sure your profiles on the following local listings sites and review sites include the correct information – when possible, add pictures and detailed information about your business (for the rest of this list, which appears on the Yext.com blog, click here):
- Google Places (aka Google+ Local)
- Yahoo Local