Website Layout: Change the Way You Look at Websites (Part 3 of 3)
Mobile Website Layout & Responsive Web Design
As we discussed to in a previous blog on website builders, increasing web browsing activity across mobile devices like phones and tablets is forcing businesses to ensure their website is accessible from a variety of devices and web browsers (to check yours, you can use this Site Grader tool).
Content marketing agency iAcquire revealed that 45% of smartphone users in the 18-29 demographic use their smartphones for searches every day, while 40% of all mobile web surfers will choose a different search result if the first one is not mobile friendly. As these statistics suggest, any company website that fails to perform well on mobile and tablet platforms could miss out on numerous conversion opportunities.
With over 100 new mobile devices released each year, it is clear that website layouts need to be flexible. Responsive design means that a website automatically adjusts its layout to look best on the dimensions of the screen it’s being viewed on. This ability to adjust its dimensions responsively improves viewer engagement with the website and ultimately drives more conversions.
Today’s savvier consumers are looking for reassurances that a website is secure before providing their contact information, and certainly before purchasing a product.
Malware, viruses and hacking attempts are commonplace, and a good website layout will reassure the visitor that their experience is secure. Following Anthem’s security breach earlier this year, when 80 million Americans learned that their private information had been exposed, the health insurance provider incurred costs upwards of $100 million. The PR backlash was also strong with news of the cyber-attack being featured in USA Today, the Washington Post, IT World and many other outlets. This unfortunate episode prompted thousands of businesses to review the security of their websites.
Various layout techniques, such as text and image credibility indicators, should be used to communicate that a website is secure. Of course, you must perform real time monitoring for security threats and breaches, and you must install the latest security upgrades on your website. To learn the basics, visit this page on website security.
Monitoring website traffic, content engagement and conversion rates is essential to improving a website layout’s effectiveness over time. An website analytics platform like Google Analytics will collected these metrics so you can review them and decide how to improve your website layout.
The use of web analytics in business marketing is well-established. In 2013, the CMO Survey reported that company spending on analytics data collection in the United States was likely to increase by 60 percent in 2015.
Analytics allow businesses to determine which features or pieces of content are most popular among their website visitors. These valuable insights into website visitor activity help businesses adapt broader marketing strategies to better reflect their target audiences’ interests. In terms of their website layout, businesses use analytics to reorganize page content and even menu bar selections. Using analytics to improve their website layout helps website owners maximize conversions and, ultimately, the ROI of their website investment.
With so many website layout elements to consider, many business owners and professionals seek a company that provides a fully-managed website platform like HubRunner does. Have questions about your company website? Feel free to call us at (512) 703-0503 or email email@example.com.