Have You Ever Asked, “What is SEO?”

So, What is SEO?

Search engine optimization, or SEO, is the process that affects the visibility of a website through search engines, such as Google or Bing.

Basically, using proper SEO tactics increases the likelihood that someone will find your website when they search a phrase like “Divorce Attorney Austin” or “Best Window Repair.”

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Why SEO is Important

SEO helps your company get recognized. By focusing on SEO for your website, you are going head to head with other companies you compete with to move up in the rankings of search engines.

The idea is that when your website is at the top of a Google or Bing search, more people will view your site, because no one wants to browse through pages and pages of search results. Sounds pretty straight forward, right?

One of the problems is that the rules of SEO are constantly changing. Over the years, Google has altered the way they index sites, making the old tactics obsolete, and creating opportunity to shift focus and create new SEO gameplans.

what is seo

How to Improve Your SEO

There are 1001 ways to improve your SEO. One of the easiest methods is to target keywords on your pages and blog posts. We’ve talked previously about our targeted keyword approach to improving your SEO here.

Some companies dish out thousands of dollars to SEO professionals who can make some magic happen, but that’s not entirely realistic for many companies.

There are many programs and tools out there to help you get your SEO goals met. Hittail is an affordable company that helps suggest long-tail keywords for your industry and your target markets.

Through Hittail, you can also purchase articles that use those keywords and use them on your blog, keeping their SEO. It’s like an SEO booster shot.

Free Marketing Guide

Google Analytics contains many (free) useful tools that you can utilize to track your rankings for branded and unbranded keywords and find out how long viewers are staying on your website.

Making sure your website is mobile-friendly is imperative in today’s world. Google has made it very clear that they prefer to rank websites that are responsive above websites that are not.

If you’re looking to update your website onto a platform that sets you up to succeed in your SEO endeavors, contact HubRunner, and schedule a demo today.