Email Marketing Tools That Work

There are so many email marketing tools available that it can be difficult to decide which ones are right for you and your business. Depending on your personal and professional needs, the options will vary. Features to consider in an email marketing tool may be the cost, available payment plan, unlimited emails and others.

Here are just a few of the email marketing tools that may prove useful to you:

MailChimp – One of the most popular email marketing tools, MailChimp offers a variety of templates, mobile apps, the ability to personalize and automatically send and more. Free plans are available, but prices range into thousands of dollars.

Campaign Monitor – This email marketing tool also offers personalization and several layouts to choose from. Campaign Monitor’s pricing starts at $9-29 per month for lower volume emailers, and goes up from there.

email marketing tools

GetResponse – Touted on its own website as providing the “World’s Easiest Email Marketing,” GetResponse features email creator templates, auto responders, testing and analysis of the success of the emails in reaching people, etc.

iContact – With four tiers of email marketing tools, including basic, Pro, Premier and Salesforce, iContact has a program designed to cover customers’ individual small to medium business needs. There is a 30-day free trial available for the basic plan.

iDesign Mailer – For more creative types, iDesign Mailer claims to be the best email marketing tool. It offers iDesign to create emails, iSubscribe to help build a contact list, and iTrack to keep up with the results and responses. To find out more, and sign up for a free trial, go to

Pinpointe – According to its website, Pinpointe is appropriate for users who have “outgrown” another email marketing tool. Its lowest plan starts at $49 a month, and delivers up to 40,000 emails to 5,000 contacts, so those who have lesser emailing needs will not need Pinpointe. Larger or growing businesses and organizations can really benefit from their services.

The list here is just a fraction of the email marketing tools businesses can turn to for help in advertising. A simple internet search will turn up a hundred more companies that may better suit your needs. It is important to check the features, pricing and available payment plans to decide which one will work best for you. Keep in mind that a free trial will allow you a chance to interact with the program before making a monetary commitment.
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