Need to Know What to Put on Your Website?
Finding out what to put on your website has never been as important as it is now.
With more users than ever on the internet, browsing mobily, your website needs to have relevant content, quality photos, and intriguing calls to action.
Here are a few tips to help you figure out what to put on your website:
Content
You need content fill out your business website. Content helps inform viewers on your site, but having too much or too little can confuse or drive potential customers away. You have to find the balance.
The Yoast SEO Plugin recommends that you have at least 300 words on each page of your website to maximize your search engine optimization (SEO) potential. However, using 300 words as a benchmark can help you explain each page to your viewers in a straightforward way.
You need to make sure your content is up to date. There’s nothing more frustrating than going to a site and realizing the company’s number has changed. It’s also important to keep the content on your pages up to date.
In addition, your content needs to match the tone of your company. If you want your company to sound professional, you need to make your content sound professional.
Photos
When you think about what to put up on your website, content is pretty obvious, but you can’t expect anyone to read a big, grey wall of text. Photos help break up your text, make the page more interesting, and boost your SEO efforts.
Like the content, however, you want to make sure the photos you use are both current and professional. Eyes are drawn to the pictures, so you want to make sure the photos you choose represent your company accurately. If you don’t have a series of professional photos for your website, you can always choose to use stock imagery.
You also want to make sure the photos you use on your website are responsive. Responsive, in this context, means that the photos will scale on tablets and mobile devices. If your photos are unresponsive, they will clip off the screen, take up way too much room, and provide a poor user experience on your website.
Calls to Action
You need to include calls to action on your website. Whether you are prompting viewers to learn more about your services, pushing them toward your contact information, or placing a lead form in front of them to gather information, CTAs will help guide your viewers through your site and help convert clients.
Using lead forms is an easy way to provide value to your customers and to get valuable information for your company. Custom lead forms allow you to demonstrate the value of your company to viewers.
For example, if you are a contractor, you can place fields into the form asking for information about what kinds of remodeling they want done, how many windows they need, and what styles they are looking for. That way, you can take the information and provide the viewer with real value in the form of a quote.
Calls to action can also send people from your business website to your third party application. If you’re an e-commerce company, having a digital storefront like Square might not be enough for your company. Including calls to action in the form of links to your storefront is critical.
Fitness experts who use MindBody can also benefit from having calls to action that link out to the gym’s schedule. That way, your website can be full of great content and photos while still integrating the applications that make your company flow.
Figuring out what to put on your website can be a difficult process. But the data shows that high quality content, responsive photos, and unique CTAs can help make your website stand out and be effective.
To learn more about what to put on your website, contact the specialists at HubRunner today!
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