How to Dramatically Improve Your Digital Presence
If someone were to search your name on Google, what would they find? What if they searched Facebook, Twitter, Instagram, or any other social media platform?
All of the information about yourself online is called your digital presence. This digital presence also encompasses information about you that you cannot control.
For example, if someone were to search you in a database or a service like Yahoo! People, they could find information about you that other services have collected and shared. There are even services now that will measure the effectiveness of your digital presence like Klout and BrandYourself.
Businesses also have an online presence. Some businesses have taken control of their digital presence by utilizing the web, email marketing campaigns, social media, and even traditional marketing.
Other companies have neglected their online presence and allow outdated information to sit dormant on the web. A business’s digital presence is made of the following elements:
1. Web
This is the base of a company’s online presence. It is also an online representation of the physical business itself. Think of it as your digital storefront. Any other digital engagement should lead to this homebase because it communicates the brand and offers business to the customer.
2. Social Media
This could be any site such as Facebook, Twitter, LinkedIn, Instagram, or one of the other myriads of social media sites that pop up regularly. These sites create connections between people and businesses, creating a sense of community. Social media engages with customers more personally than advertisements.
3. Mobile
This could be any texts, applications, location services, or any other service used on mobile devices. This presence is becoming more important as rates of mobile usage are rising.
4. Communication
Marketing campaigns that utilize digital banner ads, newsletters, emails, or any other platform are communicating with the customer. It is important to communicate and engage directly with end users to grow business.
5. Large Screen Communication
These are simply any advertisements or engagements that are on large screens usually in consumers living rooms.
How to Improve Your Digital Presence
Now that we know what our digital presence is and why it is important, it is time to discuss how to improve your digital presence. The best tool for a good web presence is creating the best website you can build.
Having an effective and professional website is the most crucial element of creating a good online presence because customers today use the web in almost all of their purchases. The website is often the first thing the customer sees.
The next step is to find out what other people are saying about you online, and also see what customers see when they search your company on a search engine.
Searching for customer reviews online will show you your businesses strengths and weaknesses. Engaging these customers is also extremely beneficial. Customers can help you improve business and create long term relationships.
The last steps in creating a strong digital presence is search engine optimization and having a beneficial social media presence. SEO allows customers to easily find your website when they search keywords on Google, Bing, or any other search engine.
How To Improve SEO and Social Media
Most customers will not look past the first pages on search engines and almost none search past the second page of the results. It is therefore critical for your company to appear on the first two pages.
The last step in improving your digital presence is to use social media effectively. This means your company will actually have to be social and involved on these sites. Engaging customers on these sites allow for more intimate relationships between the company and its customers.
HubRunner knows the importance of integrating social media in the businesses website. By adding links between the home website and all social media sites, businesses can engage the customer better than ever before. This integration allows for greater communication between customers and businesses.
Need A New Website?
Outdated websites can kill your business! More often than not, customers will click the back button if the website is not engaging and professional. HubRunner is a service that makes it easy for any business to have a professional website for an affordable price.
HubRunner also manages the website to keep it updated with current trends, for the most competitive edge in any industry. To get a free preview of a new website for your business, click here to find out more!
Overall, your digital presence can either hurt or help your business. It is important for today’s businesses to keep current with digital trends in order to stay competitive.
Have questions about how to improve your digital presence or want a new competitive website? Feel free to connect with us on Facebook, Twitter or shoot an email to info@hubrunner.com.
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