7 Tips to Improve Your Marketing Copywriting
Delivering your message to market might seem complicated. Writing effective copy in an age where webpages blend like white noise can be intimidating.
Give your marketing copywriting a boost with these seven copywriting tips:
1. Nail the Headline
Your headline is the first thing your viewer sees, so make sure it grabs their attention. Tailor your headline to fit the style of copy you’re writing.
Writing a headline might not be the first thing you do, but it’s definitely one of the most important touches to your marketing copywriting.
2. Use Active Voice
Using active voice in your marketing copywriting keeps your reader’s attention. In all aspects of your business, writing in active voice will help improve the quality of your writing.
Passive voice isn’t all bad, though – in fact, it’s pretty natural. But when you write copy, write in active voice as much as you can. Writing in active voice keeps your sentences short, clear, and to the point, making it easier for your readers to keep paying attention.
3. Keep Keywords in Mind
As you write your marketing copywriting, you need to keep the search engines in mind. Utilizing SEO tactics, such as keyword optimization, increases the odds that someone searching for information including your keyword will see your copy.
Using long-tail keywords – like “highest rated lawyer in New Mexico” – helps improve the likeliness that your content will rank in a less competitive space. However, including a long-tail keyword into your copy can be difficult to do seamlessly.
Short-tail keywords – like “best website” or “employment lawyer” fit in easier, but, since short-tail keywords are so much easier to implement, more companies and bloggers use them for their marketing copywriting. There are benefits and detriments to both long-tail and short-tail keywords for your copy.
Make sure your keyword represents about two to four percent of your entire copy to maximize keyword SEO.
4. Know Your Target
Your target reads your copy. So naturally, writing copy directed towards your target audience is essential. Sometimes, identifying your target audience involves segmenting out your customer population into buyer personas.
Once you segment out your target audience, your marketing copywriting needs to reflect your buyer’s interests and issues. For example, if your company targets lawyers, analyze issues lawyers have.
5. Highlight Your Strengths
Your copy needs to highlight the strengths of your product or service. After you identify your target’s issues, show value by explaining how your company can solve them.
Keeping with the lawyer example, time is an issue. Lawyers have a very distinct knowledge of what their time is worth and how much they have. Including a time-saving solution in your marketing copywriting might help drive lawyers to read more closely.
6. Include Calls to Action
After your readers finish your wonderful copy, they need to know what to do next. Including a short, attention-grabbing call to action (CTA) will help drive readers to opt in and give you their information.
A CTA can be a button saying, “Call Now,” a form to include a name and an email, a click-through link to another landing page, or any other driver to turn your reader into a customer.
7. Cite Your Sources
Citing sources might seem like something your high school English teacher nagged you about, but including your sources in your marketing copywriting is essential.
The last thing you want when you write copy is to deal with a plagiarism suit. Keeping your copy well-edited by peers can help mitigate the risk of an accidental unsourced comment.
Making your marketing copywriting great, like most things in life, takes time and practice. Just keep typing away in active voice, sprinkling your keyword around, and gearing your content towards your target market, and you’ll be just fine.
To learn more about improving your marketing copywriting, give the copywriting experts at HubRunner a call.