The Questions You Need to Ask About Vision & Mission Statements

Mission and Vision Statements are essential to communicating your company’s goals to employees, management, shareholders, and stakeholders. Creating these statements can take days or even weeks depending on how effective companies want them to be. The main strategy is to set clear and achievable goals for the whole company.

Harvard Business Review found that 70 percent of employees do not understand their company’s strategy. This failure to communicate your company’s position can lead to poor decision making in the rest of the organization.

A Mission Statement is a sentence describing a company’s function, markets and competitive advantages; a short written statement of your business goals and philosophies. This defines what an organization is and why it exists. You should also identify who your customers are, the products and services you produce, and mention the geographic location of operation. When creating this statement use these following as a template:

  • Group or Company Name
  • What do you do?
  • For whom do you do it?
  • How will you get it done?

From these basic questions, you can formulate a cohesive and comprehensive statement. When in the creative process make sure that you focus on the employee’s of the company rather than customers or the community at large.

mission vision template

A Vision Statement is an aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guideline for choosing current and future courses of action. It is important to remember that this should be kept to a sentence or two. To create an effective statement use these questions below as a template:

  • Group or Company Name
  • Where are we going?
  • What can we achieve?
  • What kind of place do we want the community to be?

These questions can create a good statement that everyone agrees with. These statements are more beneficial for the customer and people outside of the business. Keep this in mind when you are in the creative process. Using the mission vision template provided, finding the direction you want to take you company will be easy.

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