5 Easy Email Marketing Tips
Email marketing can be a great tool for engaging customers. A lot of companies do not have effective email marketing because they are not using outdated or ineffective strategies. Current industry trends can help lead you in the right direction if you want to improve your marketing efforts.
Here are 5 email marketing tips that can lead to more customers and clients:
1. Create a comprehensive campaign plan
This is the most essential part of creating a successful email campaign. Creating a plan with specific goals will help show the direction of your email marketing campaign. Email marketing should be specially considered when drafting corporate marketing plans. Email is still one of the most effective marketing outlets despite the rise in social media marketing.
2. Make mobile a top priority
While creating a plan, make sure your plan is mobile responsive. The number of people using mobile devices is skyrocketing, so it is critical that you are accessible on all devices. Websites and email campaigns need to be formatted correctly to work on all mobile devices. Automated campaigns will drive more conversions if they are set up to function seamlessly on mobile devices as well.
3. Personalize and customize
Your content should be micro-targeted to target smaller segments of the subscriber list. You can also use personalization and customization tactics to give relevant marketing messages to each segment. Data has shown that personalized email marketing can lead to six times higher transaction rates.
4. Integrate the website with email marketing
If someone visits your site or signs up for email newsletters, your website needs to be able to re-engage them. By doing this, you can increase the likelihood of closing the sale. When people engage website they should be enticed to sign up for the email newsletter. There are even programs, like MailChimp, you can use to send triggered emails based on customers website visits and browsing activity. By using these tools you can remind the customer of your service and hopefully generate more leads.
5. Automate campaigns and marketing
Automated campaigns are programs that send emails to subscribers on a specified time and date usually occurring monthly. Your emails should include actionable and relevant copy that promotes your product, service, event, or company. For automated campaigns, quality is better than quantity. Tweaking your campaign to target the right customers with the right message has proven to be more effective than “shotgun” approach and targeting high amounts of leads.
A study by the Lenskold Group reported that 78% of successful marketers say marketing automation is responsible for improving revenue. You want to look at high impact campaigns that require lower time investment and increase the activity of subscribers. There are many different types and strategies for automated campaigns, such as drip marketing and marketing automation software.
With these 5 email marketing tips, you can start to improve your email marketing campaigns. Finding ways to reach your audience more efficiently is the ultimate goal of any email campaign. There are many different ways you can achieve fantastic results, but it is important to remember that not all strategies work. What may work for one company may not be ideal for your company.