What to Put on a Website to Make It Great
Your business website is incredibly important. Your site is a digital storefront that your past and future customers will see. More often than not, your website is the first part of your branding. So, for your business, you need to know what to put on a website.
Here are the basics of what to put on a website to make it great:
You need to put your contact information on your business website. Including bold contact phone numbers or emails above the fold can help guide people who land on your home page to get in contact with you immediately. You can also build trust with your viewers by establishing a clear way to contact with you if they have any questions or concerns about your service or product.
Including clear contact information is critical throughout the site. Placing contact information below the fold is also a great way to reach your customers.
People need to know who you are from your website. Incorporating your company’s logo, color scheme, and values is critical to connecting with your viewers. From your home page alone, there should be no confusion about who you are.
Your branding and content go hand-in-hand.
Your website needs to explain what you do. Throughout your site, include pages featuring your various services and products that your business offers.
The photos you select for your website also indicate what you do and who you are. Make sure your photos represent your business and look professional. If you don’t have any photos for your company, there are plenty of great – and more importantly – free websites where you can get relevant stock photos.
Call to Action
Once you get a viewer to your website, you need to finally convert them! Whether a conversion for you is a sale or a lead, you need to find a way to compel your viewers to take action.
There’s no exact guide to learn about what to put on a website. The information and content of your website will always need to be tweaked and updated to maximize your business website’s potential.