How to Generate Leads and Influence People
There is no question about it – generating leads is one of the most important aspects of your business. You may have the best product or service since BowFlex, but that will mean little unless you convert curious visitors into prospective customers. In today’s tech-savvy world, one of the best ways to do this is to generate leads through your website.
To get the most out of this process, consider these five initial steps to turn your static website into a magnificent lead-generating machine.
Here’s our guide on how to generate leads:
Give Your Leads Opportunity
Even if your website is engaging, informative and helpful for understanding your product or service, you cannot turn readers into leads simply by providing information. You have to give visitors the opportunity to interact with your site, and yourself a way to follow-up with these visitors.
The best way to turn visitors into leads is to post forms on nearly every page of your website. This does not have to be ostentatious – it can be a simple ‘Learn More’ form that automatically adds users to an email list. The simpler the form, the better.
Personalize Your Pages
Making your product or service speak to a user is a sure-fire way to turn a visitor into a lead. Most often, this means simply adding testimonials to your website content. Video testimonials generally work better, but if your lead-generation website cannot handle the bandwidth, having text-based testimonials and photos on several landing pages convert well.
Another option for personalization is to add ‘smart content’ to your landing pages – in other words, greeting a returning visitor by name.
Unique Content for Unique Users
These days, even the most technologically challenged user can tell the difference between a bad website and a great one. One of the best ways to generate leads is to invest in a unique, high-quality website that draws users in and keeps them engaged. This means making sure your website has a professional and mobile-responsive layout. We’ve talked in the past about the importance of your business website layout.
A well-designed site means more than user-friendly interaction; it also increases a lead’s trust and confidence in your business.
Test it Out
Once you generate a lead, the most important thing you can do is nurture each lead on an individual basis. This follow-up looks different depending on your product or service, but always involves tailored content that matches their interests in relation to what you provide. One of the best ways to turn a lead into a customer is to consistently send relevant follow up emails with high quality content.
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