5 Simple Ways to Improve Your Social Media Presence
Social media is one of the most significant changes to the way business is conducted in the 21st century. Not only does it bring you closer to your customers, it also allows you to promote your brand and maximize those all-important sales.
However, as you can imagine, such a lucrative marketing opportunity means you’re going to have a lot of competition when it comes to capturing the eye of time conscious consumers. Therefore, it’s time for you to discover 5 simple ways to improve your social media presence.
- Embrace Multiple Social Media Platforms
We’re all aware of Facebook and Twitter’s huge audience, so it’s no surprise that those two platforms should be top of your list.
But should you limit your marketing efforts to just those two? Certainly not! You see, you want to maximize your audience and you can’t do this with just Facebook and Twitter.
Obviously, we’re not advising that you go out and sign up to every single social media site going as many of them have unique audiences e.g. the arts/crafts/fashion audience of Pinterest probably aren’t going to engage with a plumbing company!
Researching which social media platforms offer the best audience for your needs is one of the best ways to improve your social media presence. Deliver the right content to the right people and you’ll find that it really hits the target.
- Engage with Your Followers
Keeping your followers happy is one the most important ways to improve your social media presence.
Followers, after all, are human and humans love interaction with their fellow man; this is why it’s paramount that you respond to your followers’ posts. Perhaps they’ve got a query about that blog post you just shared, so don’t ignore it, answer it as soon as possible to satisfy that follower’s need.
If you invest the right level of care and respect in your followers then you’ll find that you’re repaid with a great reputation on social media. And it’s this reputation which will encourage visitors to eagerly click that ‘follow’ button.
- Offer an Incentive
All you have to do is look at a few social media pages for businesses to discover that offering an incentive is one of the simplest ways to improve your social media presence.
Don’t worry as you’re not expected to be giving away a free car with every purchase!
Instead, what’s becoming increasingly popular is offering discount codes, free trials or even a free e-book. This helps to create a bit of a buzz about your page and brings new visitors in who stay engaged due to this immediate positive experience.
- Research the Competition
Why exactly is it that your rivals have such an amazing social media presence? Well, it’s difficult to answer that off the top of our heads, but a little bit of research will definitely help.
Take a look at your competitors social media pages and identify which types of posts and content have brought about the most interaction with their followers. This should help inform your social media content strategy and help you give your target audience what they desire.
Of course, you don’t want to mimic everything that your rivals have said before, so you need to try and put unique spins on this content.
And don’t forget that you should keep a keen eye on their posting times to gauge at what times your content can achieve maximum exposure.
- Include Links in Your Emails
Yes, the humble email can still be used to devastating effect when it comes to marketing as it offers one of the best ways to improve your social media presence.
All you need to do is make sure that all your company email signatures include social media icons. This provides current customers with an unobtrusive poke to investigate your social media landscape and, hopefully, start following you.