Elements of Styling the Best Website Layout Possible
Websites are more ubiquitous than cars these days. In the vast ocean that is the searchable Internet, it is important to have a stellar website layout for two main reasons. First, in order to stand out against the slough of web traffic, you need to ensure that your visitors have a quality experience on your website that will make them want to read more and come back. Second, having one of the best website layouts helps convert customers into customers or clients. While creating the best website layout is more of an art than it is a science, there are several elements to align with.
Stay consistent in across all landing pages on your site. The best website layouts apply to the design or template to the entire site. This ensures that your visitors have a better experience on your website. They will find it easier to navigate between pages and quickly find the information you are looking for (which you want them to find, too). This does not only apply to a page theme, but also to the web page formatting. In other words, take the time to make sure your headings, images, and forms are in similar locations and of similar size.
Visitors come usually come to your page for a specific purpose – not just to browse around. For this reason, it is crucial to simply make the point you want, and make it quickly. Like with most copy, readers will most likely simply scan the page for what they are looking for, so organize the information you are offering accordingly. This can be as simple as making good use of bold headers, emphasized text with italics, or bulleted points. Maintaining clarity can also be achieved by establishing a ‘visual hiearchy’ on your page. The best website layout will be one that take a visitor from point A to point C (or D or E) naturally, by considering how a visitor will initially scan the page.
Make sure you take your time in both writing and formatting your copy to ensure the best website layout possible. This is where a visitor gets most of their information, so be sure it adds to overall user experience. One rule of thumb in formatting copy is to never break the left margin in a body of text – readers use this as an anchor, and will retain copy easier if it is easier to read.
Fancy graphics or forms may seem like a humdinger in web design, but they can often distract from the main point of your webpage. Instead, place a few high quality photos on each landing page – and make sure they are not stock photos. On top of this, caption your photos with the most important information, as captions are read much more often than the copy of a website. Using concise (yet substantive) captions will help to keep your visitor engaged.