Text Analysis for Webmasters and Wizards
A picture may be worth a thousand words, but not necessarily to Google or other search engines. While it is certainly important to have images on your website for a higher search result ranking, webmasters should first be concerned with the text of their website.
It is the text of a website, as well as its theme, style, and mood, that conveys to a user the purpose and function of the site. In order to ensure that these aspects are being met, great webmasters utilize text analysis on a weekly (if not daily) basis. The essentials of this aspect of content creation and marketing are explained below.
What is text analysis, as it relates to online content and websites? At a scientific level, text analysis is essentially a technological form of linguistic analysis: an attempt at understanding the meaning and behavioral capabilities of textual information.
Not quite sure what this means? Text analysis, for webmasters and marketers alike, is a tool for ensuring that their website both conveys what they want it to convey and ranks where they want it to rank. In short, text analysis has two main purposes: It ensures the readability of a website and the optimization of a website.
Now that the purpose of text analysis has been established, it should be helpful to provide a few practical tools for webmasters, administrators, and marketers. The most useful tool for text analysis is from Google itself.
The search engine and tech giant offers Webmaster Tools, which are a range of beginner-friendly resources that help users achieve the best possible ranking on Google search. The tools range from data testing to page speed testing, and Google even offers a Webmaster Academy, which teaches webmasters to create a great website with valuable content – and have it findable on Google Search. The best part of Google’s services, besides being user-friendly, is that they are completely free to use.
Another free, yet extremely valuable, text analysis tool for webmasters is the SEO Report Card from UpCity. This report card covers your website’s rank, back links, keyword incorporation, accessibility, and trust metrics.
Taking the time to run your site through this text analysis tool can go a long way in making sure it is up to par. Finally, the Check My Links plug-in crawls through your website and searches for broken links.
This is an often-ignored aspect of SEO, and can be just as valuable as having perfect keyword integration. In short, conducting periodic and in-depth text analysis on your website is crucial for its long term success. Thankfully, there are a great many (free) tools available to complete this important process.