How to perfect your elevator pitch in 5 steps

At HubRunner, we spend a lot of time writing for online sources, but that doesn’t mean we don’t know the value of a good in-person pitch. Whether you’re at a social occasion, a networking event, or just striking up a conversation with a stranger, it’s important to be able to speak concisely and clearly about your business. We’re always looking for ways to enhance our elevator pitch, and — while we have yet to give one in an actual elevator — here’s what we’ve learned.

How to Perfect Your Elevator Pitch in 5 Steps

1. Keep it short.

The ideal length for an elevator pitch is 30-45 seconds — about the average length of an elevator ride. We say: the shorter, the better. People have limited attention spans, and the best pitches are the ones that use the fewest words to make the biggest statement.

2. Keep it clear.

Since you’re limited to about 30 seconds, clarity is key. Speak plainly and stick to the facts: Who are you? What do you do? And how does it help your clients? Which brings us to our next point…

3. It’s not about you.

Keep the person you’re pitching in mind. Why should they listen? What’s in it for them? It may be tempting to talk about your innovative techniques or accomplishments, but remember that the less it involves your pitchee, the less they’ll listen.

4. Practice.

Practice, practice, practice. In the mirror, in the shower, in your car, to your dog. Have your speech down. Once your pitch is second nature, you can focus on making it conversational by smiling, maintaining eye contact, and gauging your pitchee’s reaction.

5. Recalibrate.

Be sure to evaluate your speech periodically. As your business grows, your pitch will change. Ask yourself if your pitch is still simply and succinctly communicating the goals and benefits of your business.

And, of course, don’t forget to mention your website in your pitch! Have any tips for an elevator pitch? Let us know in the comments.