Three Reasons Why You Need A Website: Online Visibility, Branding, and Social Interaction
Business owners all walk the line. Spend too much, and the business suffers. Spend too little, and the business suffers. Where is the balance, and what should be invested absolutely? It’s simple: focus on your online presence. In this post, we’ll outline three main reasons why you need a website: online visibility, branding, and social Interaction.
Why you need a website #1: Online Visibility
As the consumer community becomes more visual, so should you. Be as privy to the internet as your clients are. By creating a website, you become a visual destination and an accessible business. A website, then, is your entity for evaluation and interaction, and is highly valued by the customer. Sure, being subject to review by consumers everywhere can be vulnerable for a new business, but it is a necessary step in becoming a competitive force.
Why you need a website #2: Branding
A website is an opportunity to dress your brand, product, or service. As a business owner, you may have the perfect logo, but have you given notice to the website that wears it? This is as much, if not more, important to your brand than any billboard, brochure or ad campaign. The colors, the font choice, and the general aesthetic you would like to communicate to customers or clients are all important decisions when building a website. Without a beautifully effective website, the business is left undressed to the world. And that, well, is embarrassing indeed.
Why you need a website #3: Social Interaction
Websites provide interaction opportunities with your audience. Post a blog, shoot a video, summon write-ups and product reviews, and link relevant content to your website. Then, monitor your site’s performance with Google analytics. Not only does this content drive traffic to your website, but it also supplies feedback. Here, the audience communicates their thoughts and reviews by their behavior. Imagine the money saved when feedback is immediate. By gaining instant insight, resources can be directed to the products and services that are working, not the ones that are not. Communication that is easy for the consumer is easy and smart for you, too!
