How to Set Up a Facebook Page for Your Business
Facebook receives a staggering 1 billion visits per day. Yep, that’s right, 1 billion visits every single day! It’s an amazing amount of traffic and marks it out as an extraordinary marketing opportunity for any business.
And one of the best marketing strategies for your business to tap into this huge market is to set up a Facebook page.
It’s highly important that you learn how to set up a Facebook page, as this will allow you to engage and connect with potential customers better than ever before. Now, there’s absolutely nothing tough about setting up a Facebook page, so let’s take a look at how to achieve this!
Classify Your Page
If you’re wondering how to set up a Facebook page then the first thing you need to do is head over to https://www.facebook.com/pages/create/ to determine exactly what your page is going to be promoting. And Facebook currently offer the following 6 options:
- Local Business or Place
- Artist, Band or Public Figure
- Company, Organization or Institution
- Brand or Product
- Cause or Community
Once you’ve selected the relevant category you’ll be asked to fill in information such as ‘company name’ or ‘address’ depending on which category you select. To move onto the next step, just hit the ‘Get Started’ button.
Set Up Your Page
The next step in how to set up a Facebook page involves providing more detailed information on exactly what your business is all about.
In order for your page to show up in the correct search results you’re going to have to pick a category that most resembles your business’ niche. It’s also vital that you sum up your business in a couple of sentences, so that people know exactly what your business is all about.
Don’t forget to promote that amazing website or Twitter feed of yours by filling in the ‘website’ textbox with your URL.
Finally, you’ll want to click the ‘yes’ buttons to confirm your business is a real establishment and that you’re the official representation of that business.
Add a Profile Picture
Things are starting to take shape nicely for your page now, but there’s lots more to be done if you want to know how to set up a Facebook page like a pro!
And one of the simplest, but most effective steps is to add a profile picture. This allows you to gain a visual identity in among the search results, so the best choice here would be for your business logo because of the visual cues it can fire in people’s imagination.
Here’s a great resource to help you format your Facebook images!
Target Your Audience
Facebook wants you to connect with your target audience to help drive any potential ad revenue, so it pays to learn how to set up a Facebook page that brings in the right visitors.
And this is why Facebook has designed a ‘Preferred Page Audience’ section, which you can complete with the following parameters:
It’s crucial that you fill in this page as accurately as possible to give your core audience the best chance of finding your Facebook page.
Upload a Cover Photo
Your page is now ready to go, but it’s lacking a couple of things to prove you really know how to set up a Facebook page. And the first item is a cover photo.
The cover photo is that large image that spans across the top of your page and is used to attract attention when people reach your page. You see, it’s all well and good when someone lands on your page, but if they’re not engaged with the content instantly then it’s likely they’ll head elsewhere else.
It’s always a good idea to use a branded image as your cover photo – for example, photos of your products. Anything that isn’t directly related to your business might confuse visitors and make them wonder exactly where they’ve landed.
Content is King!
The final and most important ingredient of knowing how to set up a Facebook page is to generate amazing content. And you’re presented with the following formats for posting this content:
- Status Update
Don’t forget that variety is the spice of life, so you’ll want to regularly post your content in different formats to make your page look interesting and varied.
When working on your Facebook page for your business, you want to have both quality and quantity. Luckily, there’s plenty of data on what time and how frequent to post on your social media accounts! Here’s a guide to show how often you need to post content on your business Facebook page.